Digging for Donors Webinar | Sanford Institute of Philanthropy



Webinar, “Digging for Donors: Your Database as a Mine,” to learn about leveraging your database as a donor-prospecting tool.

You’ll hear industry secrets from Kathryn Adams Farrel, founder and principal consultant for a successful nonprofit consulting firm, including how to:

• Build queries to find new or upgraded gift prospects
• Use free sources of demographic information to learn more about your donor base
• Define your current and ideal donors

You will also hear real-world experiences and scenarios so that you can put concepts into action right away.

SURVEY: TRENDS & PERFORMANCE
SNAPSHOT: HEALTH, ACTIVITY & IDEAL DONOR
RENEWALS: STEWARDSHIP & RELEVANCE
NEW: PROSPECTING & CULTIVATION
REACTIVATED: ENERGY & INNOVATION

Katie Adams Farrell is the Founder and Principal consultant for KAF Catalyst, a fundraising and financial management consulting firm for nonprofit organizations. KAF Catalyst melds for-profit strategies and nonprofit soul to create new and innovative models for growth, specializing in developing systems that catalyze income generation as well as institutional fundraising. An aspect of her firm provides contract grant writing and corporate sponsorship in an innovative virtual business model to make high quality proposal writing accessible to organizations of any budget size while supporting talented women who desire flexible part-time work. Katie has wealth of knowledge about not-profit fundraising and functionality; prior to forming KAF Catalyst, she led fundraising teams at institutions across Southern California.Katie serves on numerous Boards of Directors, including President-Elect of the National Association of Women Business Owners in Orange County, Treasurer of the Women’s Journey Foundation, founder of the Professional Advisors Council at the Natural History Museum of Los Angeles County, and Board members for Democracy and Progress PAC. She was also elected and currently serving a two-year term on the School Site Council at Hicks Canyon Elementary School in Irvine. Katie is a FINRA-licensed financial representative and holds a Bachelor’s of Fine Arts in Music Performance (on violin and viola) from California State University, Long Beach.

To help nonprofits significantly increase their fundraising capabilities and impact they have in their communities and society through proven contemporary curriculum presented by world-class nonprofit leaders, best in class faculty and renowned philanthropists.

The Sanford Institute of Philanthropy is one of the first institutes of its kind to offer a comprehensive curriculum that blends best practices from the business and nonprofit sectors, empowering fundraisers to more effectively advance their causes and greatly impact their organizations.

Our Innovative Programs Have Already Inspired over 25,000 Nonprofit Professionals.

“Great ideas and causes need great fundraisers. Together, we will enable the two million nonprofits in the U.S. and abroad to make the world a better place.”
T. Denny Sanford, Entrepreneur & Philanthropist

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