Power of Giving 2019 | Health & Medicine: A History of the Breast Cancer Research Foundation



How has the Breast Cancer Research Foundation helped decrease breast cancer deaths by 40% since its founding in 1993? Join Leonard A. Lauder, Dr. Larry Norton, and Amy Robach in a series of short talks on the history and impact of the Breast Cancer Research Foundation and its role in funding new research frontiers. In the Smithsonian’s 2019 POWER OF GIVING symposium, Leonard A. Lauder speaks about his commitment to finding a cure, and the vision of his late wife, Evelyn, with whom he and Dr. Norton co-founded BCRF in 1993. Dr. Norton speaks about BCRF’s role in breast cancer research over the past 25 years, and highlights its support of the AURORA consortium focusing on the study of the molecular biology of metastatic breast cancer. Amy Robach closes the segment with a personal story of breast cancer survival, role as BCRF ambassador, and the importance of money in finding a cure. Abbe Raven introduces the segment.

THE POWER OF GIVING: PHILANTHROPY’S IMPACT ON AMERICAN LIFE, is part of the National
Museum of American History’s Philanthropy Initiative. To view other POWER OF GIVING videos,
visit the Philanthropy Initiative’s YouTube Playlist, visit For more information about the Philanthropy Initiative, visit

Abbe Raven is Chairman of the Board of the National Museum of American History and on the Board of Directors of the Breast Cancer Research Foundation
Leonard A. Lauder is Chairman Emeritus of The Estée Lauder Companies Inc. and Honorary Chairman of the Breast Cancer Research Foundation
Dr. Larry Norton is Co-Founder and Co-Scientific Director of the Breast Cancer Research Foundation and Medical Director of the Evelyn H. Lauder Breast Center at Memorial Sloan Kettering
Amy Robach is an ABC News journalist and the Co-Anchor of 20/20.

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